
Organic and paid separation
Distinguish routine publishing from paid campaigns in the scope and report. A boosted post is not a complete acquisition strategy. Choose the next task from the review rather than repeating the calendar.
Verify hours, contact routes, service information, and staff access. An active page should make basic customer questions easy to resolve. Use support requests to find information that is missing or unclear.
- A written brief
- Named responsibilities
- Agreed review points




