
Qualified inquiry feedback
Distinguish wrong-area, wrong-practice, duplicate, and suitable inquiries using firm-approved criteria. Keep unnecessary sensitive details out of marketing reports. Check that the next step is realistic for the people being reached.
Separate the matters the firm handles from unrelated legal searches. Ad messages and destinations should describe the actual service. Check whether customers received the information they needed to continue.
- A written brief
- Named responsibilities
- Agreed review points




