
Honest outreach
Use accurate identities and evidence. Do not promise rankings, buy undisclosed placements, or create fabricated endorsements. Use the findings to update the brief for the next stage.
Check the destination URL, surrounding text, link attributes, and referral usefulness. Keep a record of earned, sponsored, and lost placements. Keep the original result alongside the updated version.
- A written brief
- Named responsibilities
- Agreed review points




