
Honest outreach
Use accurate identities and evidence. Do not promise rankings, buy undisclosed placements, or create fabricated endorsements. Use support requests to find information that is missing or unclear.
Check the destination URL, surrounding text, link attributes, and referral usefulness. Keep a record of earned, sponsored, and lost placements. Try the main customer task on a phone before signing off.
- A written brief
- Named responsibilities
- Agreed review points




