Keep accounts and assets organized
Document access, roles, source files, permissions, and reporting. The business should be able to continue publishing and retrieve its assets when staff or suppliers change. Keep enough history to separate a planned test from an unrelated change.
Adapt footage into clips, stills, or explanations that suit each channel. A different crop alone does not always make a useful new post. Choose a decision maker who can resolve conflicting feedback.
Make the plan fit your market
For an audience in Miami, use genuine service-area information, staff knowledge, customer questions, and events the business is actually involved in. Get permission for customer photos and confirm local offers before scheduling posts. Check that location references reflect how the business actually operates.
Agree who answers comments and private messages, how quickly, and when issues are escalated. A public complaint or sensitive request should have a defined handling process. Keep a record of permission for any customer story used publicly.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities