Use search terms as evidence
Actual search terms can reveal demand that a keyword list misses. Review relevance and inquiry quality, then use exclusions and clearer groupings to limit unsuitable traffic. Record the date, reason, and owner of important changes.
Check which actions are primary, whether events duplicate, and how qualified leads are defined. Bidding depends on the quality of those inputs. Document responsibilities so delivery does not depend on assumptions.
Make the plan fit your market
Target only the parts of Louisville and nearby areas the business can serve. Review where inquiries actually originate, the hours calls can be answered, and whether the offer suits the local audience before increasing spend. Base local references on service coverage and customer needs, not invented examples.
Carry the offer and expectation from the advertisement to the destination. A generic homepage may make a visitor work too hard to find the advertised service. Review consent and privacy requirements before adding tracking.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities