Bring sales feedback into review
A campaign report may not show which inquiries became customers. Agree a privacy-conscious way to share qualified outcomes so the team can distinguish volume from useful demand. Record the starting conditions so comparisons remain fair.
Read costs alongside conversion delay and sales feedback. Make changes for a documented reason instead of responding to every daily fluctuation. Assign one person to approve the final work.
Make the plan fit your market
Target only the parts of St. Louis and nearby areas the business can serve. Review where inquiries actually originate, the hours calls can be answered, and whether the offer suits the local audience before increasing spend. Explain any real service-area limits that affect customers in St. Louis.
Platform attribution and analytics may credit conversions differently. Compare costs and customer records, and state which conversion definition the report uses. Use only the customer information needed for the agreed work.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities