
Central and local roles
Agree which decisions belong to the brand and which belong to each location. Document approval rules before local campaigns begin. Bring sales questions into the brief so the work answers real concerns.
Keep location details, opening hours, contact routes, and service availability current. Do not route every local inquiry to an unprepared central inbox. Verify the next step while there is still time to correct a problem.
- A written brief
- Named responsibilities
- Agreed review points




