
Editorial destinations
Build resources that answer a question better than an ordinary service pitch. Match outreach to publications with a relevant audience. Verify the next step while there is still time to correct a problem.
Distinguish editorial links, sponsorships, directories, and suspicious patterns. Do not remove or disavow links solely because a tool labels them negatively. Record the date, reason, and owner of important changes.
- A written brief
- Named responsibilities
- Agreed review points




