
Editorial destinations
Build resources that answer a question better than an ordinary service pitch. Match outreach to publications with a relevant audience. Ask customer-facing staff which details people need before deciding.
Distinguish editorial links, sponsorships, directories, and suspicious patterns. Do not remove or disavow links solely because a tool labels them negatively. Check what happens after the customer clicks, submits, or calls.
- A written brief
- Named responsibilities
- Agreed review points




