
Approval workflow
Set deadlines for drafts, assets, review, and publication. Assign one decision maker and prepare a response plan for sensitive comments. Keep approvals with someone who can confirm the business facts.
Compare saves, shares, visits, and inquiries with what staff hear from customers. High reach is not evidence that the audience is a good fit. Use the findings to update the brief for the next stage.
- A written brief
- Named responsibilities
- Agreed review points




