
Natural wording
Use the terminology customers understand and enough context to explain the subject. Exact-match repetition is not a quality target. Check the reasons suitable customers hesitate or leave.
Check accuracy, redundant paragraphs, headings, links, and next steps before publication. Read the copy without the keyword brief to test its usefulness. Save a baseline before replacing an existing approach.
- A written brief
- Named responsibilities
- Agreed review points




