
Media materials
Prepare a concise release, background notes, and accessible approved assets. Make the evidence easy for an editor to check. Bring sales questions into the brief so the work answers real concerns.
Separate earned coverage from paid distribution. Outreach cannot guarantee that an editor will publish or keep a specific link. Confirm that forms, phone links, and replies reach the right person.
- A written brief
- Named responsibilities
- Agreed review points




