
Media materials
Prepare a concise release, background notes, and accessible approved assets. Make the evidence easy for an editor to check. Leave the team with a decision, an owner, and a review date.
Separate earned coverage from paid distribution. Outreach cannot guarantee that an editor will publish or keep a specific link. Agree whether the evidence supports keeping, changing, or stopping the approach.
- A written brief
- Named responsibilities
- Agreed review points




