Choose a useful format
A comparison, demonstration, checklist, and service explanation answer different questions. Choose the format from the reader's task before setting a word count or requesting a series of posts. Leave the team with a decision, an owner, and a review date.
Support advice with reliable sources and verified business examples. Distinguish general guidance from a claim about a specific customer or result. Confirm that the finished work meets the agreed requirements.
An update process
Assign an owner and review date to important pages. Changing prices, procedures, or product details can leave otherwise strong content inaccurate. Explain why a change was made, not just when it happened.
Choose where the piece will be used before producing it. A sales guide, search article, and social clip need different depth and calls to action. Choose the next task from the review rather than repeating the calendar.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities