
Existing backlink review
Inspect which pages attract links and whether destinations still work. Recover useful lost paths before commissioning more placements. Note changes in budget, capacity, and offers when reviewing performance.
Look for genuine unlinked business mentions and assess whether a link would help readers. Send an accurate, concise request. Choose the next task from the review rather than repeating the calendar.
- A written brief
- Named responsibilities
- Agreed review points




