
Relevant segments
Separate new subscribers, recent customers, and inactive contacts where the data supports it. A useful message follows what the reader needs next. Choose the next task from the review rather than repeating the calendar.
Review sender authentication, bounce handling, suppression rules, and links before sending. Test the message in common email clients. Use the findings to update the brief for the next stage.
- A written brief
- Named responsibilities
- Agreed review points




