
Answer clarity
State useful answers directly and support them with specific evidence. Text written only to mention a brand gives readers and search systems little to use. Explain which task matters next and why it takes priority.
Use attributable authors, accurate business details, and verifiable references. Do not invent expertise or cite sources that do not support the claim. Keep a rollback or correction plan for important changes.
- A written brief
- Named responsibilities
- Agreed review points




