
Accessible formats
Use readable text and captions and avoid putting essential details only inside a graphic. Check the final asset at mobile size. Ask customer-facing staff which details people need before deciding.
Adapt footage into clips, stills, or explanations that suit each channel. A different crop alone does not always make a useful new post. Confirm that forms, phone links, and replies reach the right person.
- A written brief
- Named responsibilities
- Agreed review points




