Give creative tests a clear question
Test a useful difference such as a demonstration, customer question, or offer explanation. Review the response against the post's purpose rather than choosing the version with the most reactions alone. Keep the original result alongside the updated version.
Explain what happens after a lead form or website submission. Coordinate qualification, duplicates, and staff response before launching. Name an owner for each task so requests do not get lost.
Make the plan fit your market
For an audience in Chicago, use genuine service-area information, staff knowledge, customer questions, and events the business is actually involved in. Get permission for customer photos and confirm local offers before scheduling posts. Base local references on service coverage and customer needs, not invented examples.
Organic publishing and paid distribution serve different purposes. Separate content production, account management, and media spend when agreeing scope. Agree a secure handover process for accounts and source files.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities