Know what a customer is worth
An affordable acquisition cost depends on margin, repeat business, and the time needed to close a sale. Agree a realistic cost range with the business before judging campaign efficiency. Document what was tested and what the team learned.
Send visitors to the information promised by the campaign. Check the page and contact path before paying for more traffic. Assign one person to approve the final work.
Make the plan fit your market
Confirm which parts of Chicago your business actually serves, whether customers visit or request delivery, and when staff can respond. Use your own inquiry history to choose service areas; city population alone does not show demand. Check that location references reflect how the business actually operates.
Agree who answers calls and forms, what counts as a suitable inquiry, and how results return to the marketing team. Missed calls can make an effective campaign look weak. Agree how sensitive material will be shared and stored.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities