Interpret movement carefully
Search demand, site changes, and competitors can affect the same reporting period. Keep a change log and separate branded searches from discovery searches before attributing every gain or loss to one edit. Use dated records rather than relying on memory at the next review.
Separate developer fixes, editorial review, approval, and publication. Agree how agency work fits with the business's existing team. Set a review deadline and identify the person responsible.
Make the plan fit your market
Check the services and areas the business genuinely covers in Birmingham, AL. Use accurate contact details and customer questions from that market. Create separate local pages only when they give visitors different, useful information. Base local references on service coverage and customer needs, not invented examples.
Compare what searchers need with the page they reach. A service enquiry, a how-to question, and a supplier comparison may need different answers. Check the rights to photographs, quotations, and licensed material.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities