
Reviewable reporting
Require completed work, observed changes, and next priorities alongside metrics. Rankings should not replace an explanation of the decisions made. Bring sales questions into the brief so the work answers real concerns.
Ask which recommendations will be implemented, by whom, and in what order. An audit has limited value when nobody owns the work. Check the destination as well as the message that sends people there.
- A written brief
- Named responsibilities
- Agreed review points




