
Risk review
Distinguish editorial links, sponsorships, directories, and suspicious patterns. Do not remove or disavow links solely because a tool labels them negatively. Use recent customer feedback to challenge an unclear message.
Inspect which pages attract links and whether destinations still work. Recover useful lost paths before commissioning more placements. Check what happens after the customer clicks, submits, or calls.
- A written brief
- Named responsibilities
- Agreed review points




