
Opening relevance
Explain the message early and give viewers a reason to continue. A television-style introduction may not suit a skippable online format. Ask customer-facing staff whether the inquiries fit the offer.
Prepare approved aspect ratios, captions, and a clear next action. Check how the creative appears across supported placements. Use the findings to update the brief for the next stage.
- A written brief
- Named responsibilities
- Agreed review points




