
Placement quality
Inspect available placement and delivery information. Consider relevance, suitability, and the destination rather than evaluating exposure counts alone. Choose the next task from the review rather than repeating the calendar.
Review repeated exposure and distinguish clicks from view-through credit. Report limits so awareness is not mistaken for a direct sale. Explain what each measure shows and what it cannot show.
- A written brief
- Named responsibilities
- Agreed review points




