
Production readiness
Prepare products, locations, staff permissions, scripts, and shot lists before recording. Late decisions increase editing and reshoot time. Allow for updates when the offer or business process changes.
Plan crops, short excerpts, captions, and stills while producing the original. Reuse should suit the format rather than repeat the exact same asset everywhere. Record the decision as well as the numbers behind it.
- A written brief
- Named responsibilities
- Agreed review points




