
Conversion accuracy
Check which actions are primary, whether events duplicate, and how qualified leads are defined. Bidding depends on the quality of those inputs. Use support requests to find information that is missing or unclear.
Compare available search-term information with the business offer. Use negative keywords carefully and check the effect on useful demand. Confirm that forms, phone links, and replies reach the right person.
- A written brief
- Named responsibilities
- Agreed review points




