Make evidence easy to check
Separate a verifiable fact from an opinion or sales claim. Keep source notes and obtain permission for customer examples so the finished piece can be reviewed and updated without guessing. Include review and corrections in the delivery schedule.
Explain what changed and why it matters to a publication's readers. A promotional slogan is rarely enough to make a useful story. Leave the team with a decision, an owner, and a review date.
Useful structure
Answer the main question early, then explain choices, examples, and trade-offs. Headings should help the reader find information rather than repeat a target phrase. Choose the next task from the review rather than repeating the calendar.
Assign an owner and review date to important pages. Changing prices, procedures, or product details can leave otherwise strong content inaccurate. Keep enough history to separate a planned test from an unrelated change.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities