
Demand comparisons
Compare topics by audience fit and customer value, not volume alone. Broad traffic may produce fewer suitable customers than a smaller specialist topic. Explain which task matters next and why it takes priority.
Separate nationwide informational demand from local service intent. Some searches still depend on availability even when the business serves multiple regions. Give every deliverable a purpose and a clear acceptance check.
- A written brief
- Named responsibilities
- Agreed review points




