Plan the reply after the post
Comments and messages can include sales questions, support needs, or sensitive information. Decide who responds, when an issue moves to another channel, and what should never be handled in a public reply. Record the decision as well as the numbers behind it.
Check profile details, links, staff permissions, and scheduled content. Remove outdated offers before they continue circulating. Document recurring costs and the person who controls each account.
Community responsibilities
Agree who answers comments and private messages, how quickly, and when issues are escalated. A public complaint or sensitive request should have a defined handling process. Give the team a clear route for questions and corrections.
Organic publishing and paid distribution serve different purposes. Separate content production, account management, and media spend when agreeing scope. Separate production, approval, and publishing responsibilities.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities