
Market-level budgets
Allocate tests according to demand and customer value rather than spreading money evenly. Keep a record of regions with insufficient evidence. Make the budget match the work the team can realistically deliver.
Verify availability, prices, delivery, and support promises across campaigns. Regional exceptions should be clear before a customer makes contact. Look at what happened after the initial visit or interaction.
- A written brief
- Named responsibilities
- Agreed review points




