
Natural wording
Use the terminology customers understand and enough context to explain the subject. Exact-match repetition is not a quality target. Keep a short record of common questions and objections.
Check accuracy, redundant paragraphs, headings, links, and next steps before publication. Read the copy without the keyword brief to test its usefulness. Record the date, reason, and owner of important changes.
- A written brief
- Named responsibilities
- Agreed review points




