Use existing knowledge carefully
Sales notes and support questions can be useful source material, but they may contain private details or outdated instructions. Check accuracy, permissions, and audience fit before adapting them for publication. Choose the next task from the review rather than repeating the calendar.
Assign internal links, images, a reviewer, and a future review date. Publication is the beginning of maintenance, not the end. Identify the most useful correction before adding another feature.
Rights and approvals
Confirm permission for photographs, quotations, customer stories, and licensed assets. Approval time belongs in the production schedule, not after it. Check the rights to photographs, quotations, and licensed material.
Define the reader, their question, the intended format, and the next action. A brief should name the evidence needed and what the piece will deliberately leave out. Define the deliverables and exclusions before work starts.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities