
Content inventory
Review existing pages before commissioning more. Update, combine, or remove material that repeats the same answer or is no longer accurate. Compare the proposed message with the words customers use.
Request examples, sources, screenshots, or process details before drafting. Specific inputs usually improve the piece more than extra adjectives. Check what happens after the customer clicks, submits, or calls.
- A written brief
- Named responsibilities
- Agreed review points




