
Demand comparisons
Compare topics by audience fit and customer value, not volume alone. Broad traffic may produce fewer suitable customers than a smaller specialist topic. Choose the next task from the review rather than repeating the calendar.
Separate nationwide informational demand from local service intent. Some searches still depend on availability even when the business serves multiple regions. Separate essential work from optional additions in the proposal.
- A written brief
- Named responsibilities
- Agreed review points




