Budget for life after launch
Hosting, maintenance, licenses, and later changes belong in the project discussion. The business should know who maintains the site and what ongoing responsibilities remain after the design is approved. Separate agency fees from advertising, software, and production costs.
Include hosting, dependencies, monitoring, support, and future change work. Custom software is an operating commitment as well as a project. Agree a spending limit before approving additional tools or media.
Performance decisions
Budget for image size, fonts, scripts, and third-party tools. Measure representative pages before adding features that affect loading or interaction. Leave the team with a decision, an owner, and a review date.
Keep a URL inventory, test redirects and contact forms, and check analytics before launch. A redesigned page should preserve useful information and working search paths. Check that a visitor can find the next action without guessing.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities