Separate tests from routine work
Routine delivery keeps the current plan running; a test answers a specific question. Record the expected change, the comparison, and the review date so an experiment does not become an unexplained ongoing expense. Explain why a change was made, not just when it happened.
Treat activity scores as clues, not proof of intent. Check fit and sales feedback before assigning expensive follow-up. Assign one person to approve the final work.
Make the plan fit your market
Confirm which parts of Fort Worth your business actually serves, whether customers visit or request delivery, and when staff can respond. Use your own inquiry history to choose service areas; city population alone does not show demand. Use verified business information when addressing the Fort Worth audience.
Keep advertising accounts, analytics, domains, and customer records under business ownership. Document access and handover responsibilities before work begins. Keep a record of permission for any customer story used publicly.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities