Choose a useful format
A comparison, demonstration, checklist, and service explanation answer different questions. Choose the format from the reader's task before setting a word count or requesting a series of posts. Use the findings to update the brief for the next stage.
Request examples, sources, screenshots, or process details before drafting. Specific inputs usually improve the piece more than extra adjectives. A written brief should explain what will change and what will stay.
An update process
Assign an owner and review date to important pages. Changing prices, procedures, or product details can leave otherwise strong content inaccurate. Note changes in budget, capacity, and offers when reviewing performance.
Choose where the piece will be used before producing it. A sales guide, search article, and social clip need different depth and calls to action. Choose the next task from the review rather than repeating the calendar.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities