Bring sales feedback into review
A campaign report may not show which inquiries became customers. Agree a privacy-conscious way to share qualified outcomes so the team can distinguish volume from useful demand. Explain why a change was made, not just when it happened.
Use equivalent conversion definitions when comparing channels. Differences in audiences and attribution can affect the apparent cost per lead. Give the team a clear route for questions and corrections.
Make the plan fit your market
Target only the parts of Denver and nearby areas the business can serve. Review where inquiries actually originate, the hours calls can be answered, and whether the offer suits the local audience before increasing spend. Describe the offer clearly for people comparing providers in Denver.
Platform attribution and analytics may credit conversions differently. Compare costs and customer records, and state which conversion definition the report uses. Check access rights before giving another supplier an account login.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities