
Reviewable reporting
Require completed work, observed changes, and next priorities alongside metrics. Rankings should not replace an explanation of the decisions made. Look at the customer outcome as well as the channel activity.
Ask which recommendations will be implemented, by whom, and in what order. An audit has limited value when nobody owns the work. Agree whether the evidence supports keeping, changing, or stopping the approach.
- A written brief
- Named responsibilities
- Agreed review points




