
Content inventory
Review existing pages before commissioning more. Update, combine, or remove material that repeats the same answer or is no longer accurate. Look for gaps between what the business offers and what visitors understand.
Request examples, sources, screenshots, or process details before drafting. Specific inputs usually improve the piece more than extra adjectives. A written brief should explain what will change and what will stay.
- A written brief
- Named responsibilities
- Agreed review points




