Keep the page usable on a phone
Review menus, touch targets, text size, and the order of information at smaller widths. A layout that merely shrinks can still make calling, booking, or comparing options difficult. Use actual customer questions to check whether the plan is useful.
Choose technology according to editing needs, integrations, staff skills, and support costs. Popularity is not enough to establish fit. Confirm that the business can maintain the proposed approach.
Performance decisions
Budget for image size, fonts, scripts, and third-party tools. Measure representative pages before adding features that affect loading or interaction. Agree whether the evidence supports keeping, changing, or stopping the approach.
Keep a URL inventory, test redirects and contact forms, and check analytics before launch. A redesigned page should preserve useful information and working search paths. Review the whole path instead of judging one screen in isolation.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities