Give creative tests a clear question
Test a useful difference such as a demonstration, customer question, or offer explanation. Review the response against the post's purpose rather than choosing the version with the most reactions alone. Record the date, reason, and owner of important changes.
Set deadlines for drafts, assets, review, and publication. Assign one decision maker and prepare a response plan for sensitive comments. Keep approvals with someone who can confirm the business facts.
Make the plan fit your market
For an audience in Wichita, use genuine service-area information, staff knowledge, customer questions, and events the business is actually involved in. Get permission for customer photos and confirm local offers before scheduling posts. Base local references on service coverage and customer needs, not invented examples.
Organic publishing and paid distribution serve different purposes. Separate content production, account management, and media spend when agreeing scope. Keep a record of permission for any customer story used publicly.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities