Protect existing customer paths
Record important URLs and working search destinations before a rebuild. Preserve useful content, test redirects, and check tracking so a new design does not quietly remove established routes to the business. Record the date, reason, and owner of important changes.
Make variants, stock, prices, delivery limits, and returns information clear. Test how missing or unavailable products are handled. Assign one person to approve the final work.
Make the plan fit your market
For customers in Wichita, show accurate service coverage, contact options, appointment requirements, and any real pickup or delivery details. Test the journey on a phone, where a visitor may need an answer or a call rather than a long introduction. Check that location references reflect how the business actually operates.
List the information users need before choosing a layout. Design around real service details and contact tasks instead of filling a theme with generic text. Limit account access to the people who need it.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities