
Accessible formats
Use readable text and captions and avoid putting essential details only inside a graphic. Check the final asset at mobile size. Review recent inquiries before making assumptions about demand.
Adapt footage into clips, stills, or explanations that suit each channel. A different crop alone does not always make a useful new post. Check what happens after the customer clicks, submits, or calls.
- A written brief
- Named responsibilities
- Agreed review points




