
Content people can use
Show the process, explain a decision, answer a customer question, or demonstrate an offer. Each post should have a purpose beyond repeating the service name. Bring sales questions into the brief so the work answers real concerns.
Set deadlines for drafts, assets, review, and publication. Assign one decision maker and prepare a response plan for sensitive comments. Check the destination as well as the message that sends people there.
- A written brief
- Named responsibilities
- Agreed review points




