Use search terms as evidence
Actual search terms can reveal demand that a keyword list misses. Review relevance and inquiry quality, then use exclusions and clearer groupings to limit unsuitable traffic. Use dated records rather than relying on memory at the next review.
Check which actions are primary, whether events duplicate, and how qualified leads are defined. Bidding depends on the quality of those inputs. Assign one person to approve the final work.
Make the plan fit your market
Target only the parts of Wichita and nearby areas the business can serve. Review where inquiries actually originate, the hours calls can be answered, and whether the offer suits the local audience before increasing spend. Use accurate service coverage for customers in Wichita.
Distinguish a submitted form from an accepted lead or sale. Check event triggers and duplicate counts before using them to judge or automate performance. Limit account access to the people who need it.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities