
Page coverage
Map important customer questions to existing pages and identify genuine gaps. Consolidate overlapping pages instead of targeting each phrasing with another URL. Use actual customer questions to check whether the plan is useful.
Add scope, methods, qualifications, and practical examples that the business can verify. Better information is a stronger foundation than repeating the service phrase. Check the destination as well as the message that sends people there.
- A written brief
- Named responsibilities
- Agreed review points




