
Answer clarity
State useful answers directly and support them with specific evidence. Text written only to mention a brand gives readers and search systems little to use. Turn the findings into a short list of actions and owners.
Use attributable authors, accurate business details, and verifiable references. Do not invent expertise or cite sources that do not support the claim. Leave room to test changes before customers see them.
- A written brief
- Named responsibilities
- Agreed review points




