
Existing backlink review
Inspect which pages attract links and whether destinations still work. Recover useful lost paths before commissioning more placements. Explain why a change was made, not just when it happened.
Look for genuine unlinked business mentions and assess whether a link would help readers. Send an accurate, concise request. Use the findings to update the brief for the next stage.
- A written brief
- Named responsibilities
- Agreed review points




