Separate tests from routine work
Routine delivery keeps the current plan running; a test answers a specific question. Record the expected change, the comparison, and the review date so an experiment does not become an unexplained ongoing expense. Save a baseline before replacing an existing approach.
Separate brand demand from new-customer discovery and compare equivalent periods. National totals can hide expensive or unsuitable local traffic. Agree who can make decisions before the schedule is set.
Make the plan fit your market
Confirm which parts of Louisville your business actually serves, whether customers visit or request delivery, and when staff can respond. Use your own inquiry history to choose service areas; city population alone does not show demand. Check that location references reflect how the business actually operates.
Keep advertising accounts, analytics, domains, and customer records under business ownership. Document access and handover responsibilities before work begins. Confirm permissions before sharing customer information or assets.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities