Match demand to capacity
Marketing should reflect the work the business can actually accept. Check staffing, stock, booking availability, and service coverage before promoting an offer that the team cannot fulfill reliably. Agree whether the evidence supports keeping, changing, or stopping the approach.
Identify users, budget owners, technical reviewers, and final approvers. Each may need different evidence before a purchase moves forward. Leave the team with a decision, an owner, and a review date.
A usable starting point
Record current lead sources and how many inquiries become customers. Missing source data is a reason to improve measurement before expanding the budget. Leave the team with a decision, an owner, and a review date.
State who the offer is for, what is included, and what happens after someone contacts you. A lower price cannot fix an unclear service or a slow response. Review the destination and response process alongside the campaign.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities